Privacy and Cookie Policy

At Hit Rent a Car, we value the protection of your personal data and the privacy of your personal life. The purpose of this Privacy and Cookie Policy is to inform you about the personal data collected from you during your visit to www.hitrentacar.ae and the cookies used on our website.

What is a Cookie? Cookies are small text files consisting of letters and numbers, which are stored by websites on your browser and on your device or network server.

As Topgear Car Rental L.L.C ("Company"), we use cookies, pixels, and similar technologies to enhance the experiences of visitors to our website, www.hitrentacar.ae, and for processes like submitting contact forms through this address. In this regard, we use cookies in compliance with the Personal Data Protection Law No. 6698 ("Law") and other regulations, notifications, and decisions issued by the Personal Data Protection Authority.

As a company, we reserve the right to change, amend, add, or remove provisions of this Privacy and Cookie Policy at any time. You can always access the Personal Data Protection and Processing Policy and the Visitor Information Text published by the Company via the website www.hitrentacar.ae.

Purpose of Cookie Use The data obtained through cookies from users visiting our website is used for the following purposes:

To enhance the services provided to you by increasing the functionality of the website,
To improve the existing website and offer new features, and personalize the features according to your preferences,
To ensure the legal and commercial security of both the website and our company,
To integrate and analyze the different servers the website works with, improve performance, determine the number of visitors to the website, adjust performance settings accordingly, or facilitate the search process for visitors,
To increase functionality and ease of use, enabling sharing with third-party social media platforms through the website,
To personalize, target, and conduct advertising activities by displaying ads relevant to visitors' interests based on the pages they view.

Method and Legal Grounds for Collecting Personal Data Your personal data is collected electronically through our website, mobile applications, social media accounts, emails, and physically through channels such as post/cargo, fax, or face-to-face meetings, when you interact with our company in the context of purchasing or receiving our products or services. It is collected based on legal grounds such as the establishment or fulfillment of a contract, legal obligations, establishment, use, and protection of rights, as well as our legitimate interests according to Articles 5 and 6 of the Law. It is also based on your explicit consent in cases where the data is customized to your preferences and usage habits.

Users may delete their records from our system based on their preferences. Our website also contains links to other websites. We are not responsible for the privacy policies and contents of those sites. The personal data collected through cookies during your visit to our website can be processed in accordance with Articles 5 and 6 of the Law.

Transfer of Personal Data Within the scope of this Cookie and Privacy Policy, we may transfer your personal data, limited to the purposes outlined below and in accordance with the relevant regulations, to our business partners, suppliers, group companies, authorized public institutions and organizations, and other private persons located either within or outside the country:

Business Partners: Shared to announce services that may be of interest to users visiting our website (provided that personal information you provide to our business partners will be subject to their privacy policies).
Suppliers: Shared with suppliers we work with for the improvement of customer satisfaction, such as email sending, data analysis, and similar operations.
Authorized public institutions and organizations: Shared with law enforcement, governmental institutions, public authorities, regulators, or other persons with legal authority or justification for obtaining information, as required by laws or legal processes, to protect our company’s, your, or other third parties’ rights, interests, privacy, or security.
Third parties: Shared with third parties for marketing purposes, depending on your preferences, including for the sale, licensing, or other uses of personal data by selected third parties for commercial purposes.

Cookies Used on Our Website Cookies can be used for essential website functions, to analyze and enhance website performance, improve functionality, facilitate use, and personalize targeting and advertising activities.

Mandatory Cookies: These are essential cookies that must be present for a specific function to work. They are used for security purposes to ensure that the website operates properly. These types of cookies are necessary for site performance and are not subject to visitor approval.
Performance and Analytics Cookies: Used to perform performance analysis of the website, helping improve the services provided to users. These cookies determine the most viewed pages and check whether the website is functioning correctly.
Functionality Cookies: Used to personalize services by remembering users’ preferences, such as font size and language settings.
Advertising Cookies: Used to display advertisements relevant to users based on their interests. These cookies track clicks on advertisements and whether services on external websites have been used.
Social Media Cookies: Used to link accounts, log in, and utilize social media accounts for other forms of communication. Social media cookies are used to create personalized advertising content, such as using Facebook account information.

Using and Controlling Cookies You have the right to personalize your preferences by changing the settings of your browser. If your browser supports this feature, you can change your cookie preferences via browser settings. Depending on the browser’s available features, you may have the option to block cookies, receive a warning before cookies are used, disable certain cookies, or delete them. Preferences regarding cookies may differ depending on the browser you use, and you can find more information on this topic at aboutcookies.org. Cookie preferences may need to be set separately for each device you use to access our website.

To disable cookies managed by Google Analytics, click here.
To manage personalized advertising experiences provided by Google, click here.
Cookie preferences for advertising used by many companies can be managed via Your Online Choices.
To manage cookies on mobile devices, you can use the settings menu of your mobile device.

Your Rights as a Data Subject As a personal data owner, we inform you that you have the following rights under Article 11 of the Law:

Learn whether your personal data is being processed,
If your personal data is processed, request information about it,
Learn the purpose of processing your personal data and whether they are used in accordance with that purpose,
Know the third parties to whom your personal data is transferred, whether domestically or internationally,
Request correction of your personal data if it is incomplete or incorrect, and request that the correction is communicated to third parties to whom your data was transferred,
Request the deletion or destruction of your personal data if the reasons for processing no longer exist, and request that this process be communicated to third parties to whom your data was transferred,
Object to the result of processing your personal data through automated systems that may have a negative effect on you,
Request compensation for any damages resulting from unlawful processing of your personal data.
You can submit your requests regarding the rights mentioned above by filling out the Data Subject Application Form available on our website. Your requests will be concluded free of charge as soon as possible, and no later than thirty days; however, if the process incurs additional costs, you may be charged according to the fee schedule set by the Personal Data Protection Authority.